KLINEA / BRAND LIBRARY

Brand resources

Every detail. Recognisably Klinea.

Logos, brand guidelines and campaign artwork. Preview the right asset and download the format you need.

SVG + transparent PNG + source PDF

01 / Our story

Behind every message is a person.

A question, an expectation, someone who wants to be heard before making a decision. Clinic communication begins with a reply; trust grows through the conversation that follows.

Klinea is built around that continuity: considering each person’s needs, the context of the conversation and the team’s next step together. Technology’s role is to simplify everyday work so people can give one another more attention.

Our identity carries the same idea. A Klinea wordmark that reads as one, generous space and controlled shades of blue. Calm, clear and confident. A brand that brings clarity to the next step in every conversation.

02 / Logos

Wordmark & K symbol

Preserve the spacing between K and “linea” and the original proportions. Do not recreate the logo with type.

Choose a mark and colour. The preview and downloads stay in sync.

Wordmark / Black

Wordmark

Use the complete wordmark when introducing Klinea. Keep the K and “linea” together.

SVG PNG

03 / Brand in everyday life

Objects for everyday clinic life.

Thoughtful essentials for the team and reception: stationery, appointment cards, document folders and reusable name badges.

AI-generated product mockups · Design concepts, not print-ready artwork or products available to order.

04 / Usage

Make every appearance consistent.

A few simple principles keep Klinea recognisable at every size.

Give the logo room.

Keep text and other elements outside the marked area. Preserve the spacing between K and “linea”; always use the supplied artwork.

Do — Keep the original proportions.

Do — Use white on a dark background.

Avoid — Do not stretch or compress.

Avoid — Do not add shadows or effects.

05 / Co-branding

Two brands. One clear relationship.

Use a balanced lockup for joint work, or a discreet Klinea signature when the clinic leads.

Partner logo

Joint branding

Partner logo

Joint branding

Clinic logo

Clinic-led application

Clinic logo

Clinic-led application

Illustrative layouts with placeholder logos; these examples do not identify actual partners.

Match visual weight and align the logos centrally.
Keep generous clear space on both sides of the divider.
Use original artwork with strong contrast; never stretch or redraw it.

Do — Keep the clinic identity prominent when Klinea supports the experience.

Avoid — Do not crowd logos or let one overwhelm the other.

06 / Colour

A focused palette.

Use the original colour variants. Keep the logo clearly visible against its background.

01Cobalt

Primary brand colour

02Navy

Dark surfaces and text

03Black

Monochrome applications

04White

On dark backgrounds

07 / Typography

Clear words. A recognisable voice.

Our website pairs expressive headings with simple, readable supporting text.

PP Neue Montreal

Behind every message is a person.

PP Neue Montreal · Regular / Semibold · Headings and body text

0123456789 / Aa Bb Cc

Geist Mono · Numbers, labels and technical details

08 / Brand guidelines

One identity. Consistent applications.

A 12-page guide to our story, logo usage, colour, typography and digital applications.

v1.1 · Working edition · 14 October 2026

Download PDF1623 KB

PDF language: English · Turkish and German editions are also available.

Türkçe PDF ↓Deutsch PDF ↓

Updated working edition in three languages. The site and banners share the same logo artwork. Backgrounds remain alternatives and campaigns are design studies. The online examples complement the downloadable working edition.

Initial September 2026 draft (Turkish) ↓

Usage notes

Keep the original proportions and letter spacing.
Use the white logo on a dark background with sufficient contrast.
Do not add shadows, outlines or embossing to the logo.

09 / Campaign artwork

Campaign artwork

26 images / 7 animations / 3 languages

Explore our previously created advertising and content studies, organised into collections.

Design archive · Check the offer, CTA and product claims against your current campaign before publishing. Photography and interfaces may be illustrative.